
On November 30th, the 700th special event of "Tianyi Night Reading" — the "Setting Sail from the Great Port" sharing session — was held at the China Port Museum in Ningbo. Hosted by the Ningbo Library, this event marked the beginning of a new spiritual journey for the brand, which has been a key initiative in promoting universal reading in Ningbo.
"Tianyi Night Reading" was launched on January 1, 2024, with the original intention of "one night, one person, one book." It has been broadcasting short video reading content every night at 8 p.m. for 700 consecutive days. By integrating "short videos with print reading" and "online with offline" approaches, the brand has achieved a continuous cultural dissemination model. In 2025, "Tianyi Night Reading" was selected as a high-quality public service development case in Zhejiang Province, was awarded the title of "Gold Reading Promoter," and was mentioned in the Ningbo Municipal Government Work Report, becoming a "city cultural charging station" that covers all age groups.
The event was held at the China Port Museum in Ningbo to echo the theme that "reading is a journey, and the soul is a harbor." At the venue, the participants, including distinguished guests, jointly participated in the anchor-lifting ceremony, activating a device symbolizing the new journey. This act signified that "Tianyi Night Reading" is like a never-resting cultural giant ship, sailing towards a broader ocean of reading.

Xu Yibo, the director of the Ningbo Library, revealed in the brand construction report that by November 30th, "Tianyi Night Reading" had broadcast 700 issues, attracting reading volunteers from various walks of life, including cultural celebrities, master craftsmen, couriers, container truck drivers, and foreigners in Ningbo. The total online dissemination has exceeded 27 million views. The books recommended by the project cover ten major categories, with literature accounting for 60.4%. This has led to a 20-fold and 27-fold increase in the borrowing rates of library books such as "Ba Jin: Reading and Being a Person" and "Falling in Love with Ningbo," demonstrating the strong impetus of short video reading promotion on print reading.



The 700th issue is not the end, but the starting point of a new journey. In the future, "Tianyi Night Reading" will continue to accompany readers every night, using the fragrance of books to support urban cultural construction and making reading the spiritual foundation of Ningbo.
